Wednesday, October 30, 2019

Swatches Without Stoppage

Introduction:

Within the bounds of endless creativity, we were assigned to create color schemes, swatches and tints which will then be used to influence nameplates for preparation for our LinkedIn accounts. Through this image, the colors I selected were chosen by using the "eye dropper" tool, which shades in the squares to the color selected. From these original three shades of red, blue and green, I created two tints each: one at 75% and the next at 50%. 



I was looking to find something unique for my color scheme and I came upon it while in my very home! This Foosball table had some unique pastel colors, and I thought they would make for a special scheme for my swatches and nameplates. 



I had a lot of fun making this scheme, I felt as if it were a combination to be easily overlooked by most and I was excited to put it together. Finding the different shades that worked together for each of the name plates was not difficult. 
My personal favorite of the set is the second name plate, yet when I asked others what name plate read the easiest to them, majority selected the first choice; the light turquoise in the larger bolder print made it easier to read and the dark subtitle to contrast aided the viewer's choice as well.

In conclusion, the advantage of using the eye dropper tool to develop the color schemes opens the doors for infinite creativity awaiting to be used by the user. I look forward to the opportunity to using these techniques I learned for future projects! Whether on the camera or in the studio, it is always desirable to understand how to operate special programs like InDesign and to use it to your favor!

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